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Arrels

Arrels, which means “roots” in English, is a Barcelona based footwear brand making shoes for the urban market.
Creating the identity meant finding the right balance between their urban look and their rural roots and between being handmade and mass produced.

This duality is reflected in the two colours of the identity and in the pattern created for the boxes and the shoes; an idea which was carried over to the brochure.

Work by Hey Studio

Date

Dec, 6th

Role

Branding

Client

Arrels